Services, from first scroll to final story
Research-backed copy for brands that live on social — plus the planning that makes every post earn its place.
See servicesWords that work as hard as visuals do.
I'm Imra, Creative Copywriter focused on brand marketing. I turn social media research and strategic planning into sharp copy that drives engagement.
Interactive
Skip to my work
Headline mana yang menang?
Tiga ronde cepat. Di tiap ronde ada dua headline — pilih yang menurut kamu paling kuat, terus lihat kenapa yang satu menang dan yang lain kalah.
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Not every winning line here is mine — some are the brands' own words from campaigns I worked on.
Brands & institutions I've written for
Disporapar Jawa Tengah
Bank Nagari
by.U · OLDO
Syne
Minang Podcast
House of Musi
Campaigns & content that performed
Seven projects from agency, brand, and media work — 2021 to 2025.
See selected work0K+
impressions generated by flagship agency content
0K
views on a single Bank Nagari social post
0+
content assets delivered every month at OLDO
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monthly retainer clients handled at a creative agency
Selected Work
Campaigns & content that performed
Seven projects from agency, brand, and media work — 2021 to 2025.
Featured2024 – 2025
by.U — Nonton Bola #GakGituGituAja · Digital Copywriter, OLDO
In-house copy for telco brand by.U at OLDO Digital: short-form video scripts, marketing copy, and campaign messaging — headlined by "Nonton Bola #GakGituGituAja", the England Premier Trip campaign, fronted by brand ambassadors Yura Yunita and Donne. Social listening fed a steady stream of reactive content around the football season.
20+ assets every monthOct 2024 – Jun 2025
Featured2025
by.U — Boooleh TaU · Digital Copywriter, OLDO
A by.U campaign built on a simple, very Gen Z insight: plenty of things people assume are unusual or "not allowed" turn out to be completely fine — moments close to everyday Gen Z life, tapped into the Ramadan and Lebaran season. I worked on Boooleh TaU as part of the creative team at OLDO, alongside several other copywriters — a team effort, not a solo piece.
2024
Disporapar Jawa Tengah · Social Media Copywriting · Content Ideation
Tourism campaign #JelajahJatengSekarang built around mascot "Pody", introducing Central Java to Gen Z — from Benteng Pendem and Pantai Teluk Penyu's seafood scene to Festival Gunung Slamet, the Perang Tomat tradition, and Desa Wisata Lembah Asri. Produced under a creative agency.
Gen Z tourism audienceAnimated campaign series
2024
Bank Nagari · Social Media Copywriting
Instagram awareness for a regional bank, aimed at Gen Z: the #MoveonkeOLLIN push for the Ollin by Nagari app, QRIS-scam awareness content, and a Before–After–Bridge service story that outperformed the account's usual reach.
58K views · top post779 likes · 83 comments445 likes · BAB content
2022 – 2024
Social Media Copywriting · Content Writer
Copy and articles for an alternative creative-industry media in West Sumatra: the Syne × Grab Padang promo, Soundroom Tour 2023 across 14 cities, media partnership for Swarnaland Fest 2023, and website articles on wethesyne.com.
14 cities · Soundroom TourWebsite articles
Soundroom Tour
Instagram Reel
Instagram Reel
Instagram Reel
Swarnaland Fest
Instagram Post
Instagram Post
Instagram Post
2021
Branding · Brand Writer
Brand writing for Minang Podcast by Audy Joinaldy, a podcast speaking to Gen Z and Millennials — including the tagline that still anchors the show:
"Setiap Kita Adalah Tokoh, Setiap Cerita Menjadi Contoh."
Tagline & brand voice
2023 – 2024
Social Media Copywriting · Content Ideation
Social content for a cozy Padang coffee shop with a Gen Z crowd — warm, scroll-stopping posts that turned a neighborhood café into a feed regular.
75K views1,517 likes · top content
Services
Services, from first scroll to final story
Research-backed copy for brands that live on social — plus the planning that makes every post earn its place.
Social Media Copywriting
Captions, campaign lines, and short-form scripts written for the feed — hooks first, brand voice always.
Content Ideation & Planning
Editorial calendars and campaign concepts that keep a brand consistent — 50+ pieces a month at peak pace.
Corporate Branding & Brand Writing
Taglines, brand narratives, and corporate copy that give institutions a voice people remember.
Website Articles
Long-form articles that read like stories, not filler — written for media and brand websites.
Social Media Research & Social Listening
Social listening and audience research turned into reactive content that rides the moment, on brand.
About
A copywriter who writes things down — on purpose
"I've come to realize that people's memories are limited. That's why I love writing things down. Yup, I'm really into writing and storytelling."
I'm a creative copywriter focused on brand marketing. My process starts before the blank page: social media research and strategic planning first, then copy that's sharp enough to drive engagement — and human enough to be remembered.
After 3+ yrs at a creative agency and a run as digital copywriter for telco brand by.U at OLDO, I now also bring that craft to public communication.
- Currently: Pranata Humas Ahli Pertama — Kementerian Perhubungan
- Education: S1 Communication (Public Relations), Universitas Andalas · GPA 3.93/4.00, Cum Laude
- Top skills: Promotional Copy · Corporate Branding · Media Relations
- Based in Jakarta — open to remote roles
Experience
Where the words have worked
Present
Pranata Humas Ahli Pertama · Kementerian PerhubunganCurrent role
Public relations officer at the Ministry of Transportation — applying brand and content craft to government communication.
Oct 2024 – Jun 2025
Digital Copywriter · OLDO Digital (by.U)
Copy for telco brand by.U — 20+ content assets a month across short-form video scripts, marketing copy, and campaign messaging.
2022 – 2024
Copywriter · a creative agency
Agency copywriter for 5+ monthly retainer clients — tourism, banking, F&B, and media — with flagship content passing 500K impressions.
2022 – 2024
Content Writer · Syne
Social copy and website articles for a West Sumatran creative-industry media — event promos, tour coverage, and festival partnerships.
2021
Brand Writer · Minang Podcast
Branding and the show's defining tagline for a podcast aimed at Gen Z and Millennial listeners.
Contact
Have a brand that needs better words?
I'm open to remote copywriting roles and freelance projects — social media, campaigns, brand writing. Tell me what you're building.
Prefer email? gimra30@gmail.com